• Framework of internationally recognized principles of marketing to fit them into the concepts in commercial shipping
• Provides a comprehensive text about what marketing of shipping companies means
• Presents the stages of the implementation of the marketing of the shipping companies
• Describes the marketing policies and philosophy of the shipping companies
• Presents a comparative analysis of marketing implementation in the leading tanker and liner shipping companies
• Analyzes the role of marketing as a tool for improving the chartering policy
• Contents of this publication has been exposed to critical appraisal of shipping professionals and shaped based on input from maritime academics
• Each chapter contains carefully selected cases to illustrate the marketing strategies in shipping
• Suggested references and extensive bibliography can inspire the reader to further research

• Shipping market practitioners, particularly for those engaged in chartering and operation
• Students with career interests in shipping industry like chartering, ship operation and management.
• Students, who wish to become members of the Institute of Chartered Shipbrokers.

• Characteristics of Sea Transport Services
• Implementation of Marketing in Shipping Companies
• Marketing as a Tool for Improvement of Chartering Policy
• Marketing Strategies of the Leading Shipping Companies in the World

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