Shipping Strategy: Innovating for Success (9780521761499) By Peter Lorange

Title: Shipping Strategy: Innovating for Success
Author: Peter Lorange
Publisher: Cambridge University Press
ISBN: 9780521761499
Published: July 2009
Format: Hardcover
Pages: 294
Price: United Kingdom USA

Description

Draws upon authors unique experience as an innovator in the worlds of academia and shipping, he shows how companies can adapt to a rapidly changing world of maritime business by developing future strategies for success, including specialization and Innovation
Identifies the critical success factors in this rapidly-evolving sector
Unique insight into every dimension of the shipping industry
Bridges the gap between academic analysis and practical management
Communicating in a very concrete and practical terms, author shows how the complex global business environment can be transformed on the basis of successful development of focused strategies

Author Bio

Peter Lorange - Norwegian economist and President and owner of the Lorange Institute of Business Zürich. Previousely been President of the International Institute for Management Development (IMD) and President of the Norwegian School of Management. Taught at the Wharton School, University of Pennsylvania and MIT Sloan School of Management.

Contents