Marketing of Shipping Companies: A Tool for Improvement of Chartering Policy (9789603517306) By Evi Plomaritou

Title: Marketing of Shipping Companies: A Tool for Improvement of Chartering Policy
Author: Evi Plomaritou
Publisher: Stamoulis
Recommended by: Institute of Chartered Shipbrokers
ISBN: 978-960-351-730-6
Published: March 2008
Format: March 2008
Pages: 236
Price: United Kingdom USA

Description

Provides a comprehensive text about what marketing of shipping companies means
It presents the stages of marketing, development and delivery
Describes the marketing policies and philosophy for shipping companies
Presents a comparative analysis of the implementation of marketing in tanker and liner shipping companies
Analyzes the role of marketing as a tool for improving the chartering policy
Fully intend to fit as part of the renowned marketing principles and develop these concepts in shipping
The contents are exposed to criticism of shipping practitioners in the market and shaped according to the observations of marine researchers
Each chapter presents carefully selected cases to describe the marketing strategies of the shipping industry

Author Bio

Dr. Evi Plomaritou - Teaching in the fields of Shipping Marketing, Services Marketing and Chartering Practice at the University of Piraeus, Frederick University of Cyprus and European University. Visitor lecturer at various academic institutions in Greece and abroad. Working for the Institute of Chartered Shipbrokers (ICS) providing consulting and training services to shipping practitioners.

Contents